Mass Customization

What’s one thing sophisticated, discerning consumers have in common? They don’t want to be perceived as being common. Mass customization is defined as the use of flexible manufacturing systems that allow customer-designed products to be produced at costs comparable to mass produced items; and companies who can execute this model can offer their customers truly unique products. Two companies that recently caught my attention are Inmod (http://www.inmod.com/modern-bedding.html) and Water Werkz (http://www.waterwerkz.co.uk/). Inmod has a service which allows customers to design their own duvet covers. Customers choose from a growing variety of embroidered patterns as well as colors and fabrics to design their duvet just the way they want it.
Water Werkz has a vending system that provides drinks that are blended on demand, thus allowing customers to create their own distinct mixes.